INDIA sales analysis by Altius Finserv Automobiles : JULY 2015

New product launches, scooters provide uptick to 2-wheeler sales 

A slew of new product launches from the major two-wheeler companies have pulled up the overall sales against the ongoing demand slowdown in rural markets, which are the main sales drivers of commuter motorcycles that comprise 70 percent of the two-wheeler market in India. July 2015 sales numbers of prominent two-wheeler makers indicate flat growth of 0.60 percent year-on-year. The OEMs together registered a volume of 14,62,740 units in July this year as against the total sales volume of 14,54,013 units in July last year. Among the many new products and product upgrades  the two-wheeler industry has seen in the recent times include the new models from Bajaj Auto (Pulsars: AS 150, AS 200, RS 200 and Platina ES, CT100, Discover 125), Honda Motorcycle & Scooter India (CB Unicorn 160, Livo, updated Activa-i, Aviator, Dio, Dream Neo and others), Hero MotoCorp (updated Xtreme Sports, Passion Pro, HF Deluxe, HF Deluxe Eco and others), Yamaha (113cc scooter Fascino, 125cc commuter bike Saluto, refreshed Saluto), TVS Motor Company (Phoenix 125), Royal Enfield (limited edition Classic 500 models – Desert Storm Despatch, Squadron Blue despatch), and Suzuki (Gixxer and Gixxer SF). While the new models are garnering customer attention along with the soaring demand for scooters across the urban pockets, woos such as irregular rainfall and effects of the delayed festive season that starts in Q3 this fiscal as against Q2 FY2015 continue to mar the commuter motorcycle sales in the rural region. This is clearly visible in the sales of Hero MotoCorp, motorcycle portfolio of HMSI, TVS Motor Company and others. However, industry expects that Q2, beginning from July 2015 will be better than the previous quarter. However, Pawan Bansal,Managing Director, Altius Finserv Pvt. Ltd has a simplified explanation for you.
Report by - Altius Finserv Automobiles